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If advertising works to promote smoking, it also works to inhibit the health risky behavior… The anti-smoking campaign Tips From Former Smokersby the CDC aims to counter the expenditures for marketing and promotion of cigarettes in the United States. In 2010, the costs for smoking ad’s were as high as $900,000 an hour or over $22 million a day. 

Tips From Former Smokers was the first-ever paid national tobacco education campaign and features the stories and experience of former smokers who encourage current smokers to quit.  Key messages include health consequences for smokers, but also for nonsmokers and how the life of loved ones are affected, e.g. by a smoking parent. Today, CDC launches a new round of advertisements of the successful campaign, congrats!

SOS-Condoms

I am really in between how I feel about that ad for Durex condoms…

Yes, it is funny to watch the sneaky ways of last-minute condom deliveries  to date scenes and I especially enjoyed the older tourist delivery boy that hit the condom in his city map.

… but, what are the underlying messages? Having a condom around when you go to a date is only men’s business? And, why is the women not allowed to know about the condom delivery? There are two options and I hope for the first: (1) The man feels embarrassed not having a condom around, or (2) The woman is not allowed to know that he plans on having sex. 

I would have enjoyed the ad much more if at least one order would have been sent out by a woman.

What an amazing and emotional touching video about the consequences of habitual soda drinking. I loved to watch the journey of the polar bear family towards pouring the soda in the ocean, after suffering from the sugar-overdose consequences. I also have to admit I nearly screamed when the diabetic polar bear dad had his leg amputated by a polar bear doctor with a chain saw.

The video related website The Real Bears is a good and well designed resource for more facts on sugary drinks.

sahawahana:

Public Health Video of the Day: Great campaign done by the Center for Science in the Public Interest about the health consequences of habitual soda drinking. I initially wondered why this commercial involves polar bears, but then I recalled that the old Coca Cola commercials used to showcase polar bears. How clever! Still can’t figure out whether or not Jason Mraz actually wrote the song specifically for this campaign. 

Free Entertainment-Education

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I stumbled upon PIC.tv, a great health promotion resource I want to share with you. The Public Internet Channel features episodes (English/Spanish) around social issues, such as unemployment, diabetes, or teen pregnancy.

The channel provides additional material that comes with the entertainment-educational episodes / documentaries and includes amongst other things discussion guides, curriculums, and graphics that can be used by teachers or health care providers.